Walkers D&AD Brief
ChallengeUse the power of humour to break the regular habit that we have of saying "i'm fine" when we are not. Create an integrated campaign to communicate this message.
Insights
- It’s hard finding the right space to open up.
- ‘You alright’ has turned into a greeting in British culture, rather than a personal question.
Solution‘Walkers For Talkers’ is an integrated campaign designed to create safe spaces for people to open up in. This campaign will live through social media, and multiple activations throughout the UK. The main element of the campaign is a photobooth style pop up which will encourage passer byers to open up about their mental health. The booth will ask questions surrounding peoples struggles, and also dispense a packet of Walkers crisps printed with mental health helplines.
Insights
- It’s hard finding the right space to open up.
- ‘You alright’ has turned into a greeting in British culture, rather than a personal question.
Solution‘Walkers For Talkers’ is an integrated campaign designed to create safe spaces for people to open up in. This campaign will live through social media, and multiple activations throughout the UK. The main element of the campaign is a photobooth style pop up which will encourage passer byers to open up about their mental health. The booth will ask questions surrounding peoples struggles, and also dispense a packet of Walkers crisps printed with mental health helplines.
ACTIVATION SCAMPS
BESPOKE CAMPAIGN PACKAGING
SOCIAL MEDIA
CREATIVE INSIGHT REPORT:
MY CREATIVE PROCESS
Alice O’Hara 2023 ![]()
