Alice O’Hara
   


Traid Project - Short Documentary 






Brief
For this project the aim was to spread awareness surrounding fast fashion, as well as creating awareness and increasing sales for the Traid Walthamstow store.







Insight Youtube viewers find that interview based videos are the most entertaining and engaging ways to learn.




Solution
Our solution was to create an interview based YouTube video to educate viewers whilst entertaining them at the same time. We selected one microinfluencer, and two online vintage store owners to interview in the Walthamstow store. We chose a range of questions that would not only educate viewers, but also inspire them to shop in the second hand market. We also chose to show the influencers selecting outfits from Traid so that viewers were able to see what to expect from the Walthamstow store.


Full Video ︎︎︎︎︎︎︎︎︎

            



Graphics found in the video ︎︎︎︎︎︎︎︎︎





A Note On The Project...I worked in a creative team on this project, alongside my creative partner Hannah Smith. I took on the role as video editor and, and she was responsible for the videography. 
Alice O’Hara 2023