Red Bull Product Creation
Brief
Come up with a new beverage and draw out the on Premise daytime socialising occassion.
Come up with a new beverage and draw out the on Premise daytime socialising occassion.
Insight
Studies show that daytime drinkers in the summer are more likely to choose a cocktail over any other beverage
Studies show that daytime drinkers in the summer are more likely to choose a cocktail over any other beverage
Solution
My solution to the challenge was the extend the product portfolio by creating a range of cocktail flavoured Red Bulls called ‘Red Bull Social’. The aim of Red Bull Social is to encourage consumption of Red bull during the day, giving people the taste and buzz of a cocktail, without the alcohol. These will be marketed to enjoy by themselves, or to be used as mixers, similarly to the current Red Bull product range.
My solution to the challenge was the extend the product portfolio by creating a range of cocktail flavoured Red Bulls called ‘Red Bull Social’. The aim of Red Bull Social is to encourage consumption of Red bull during the day, giving people the taste and buzz of a cocktail, without the alcohol. These will be marketed to enjoy by themselves, or to be used as mixers, similarly to the current Red Bull product range.
Packaging Mock Ups:
Billboard Design:
Billboard Mockup:
Alice O’Hara 2023 ![]()
