Alice O’Hara
   

Ebay - D&AD Entry 


















Brief
To encourage gen z to buy and sell with Ebay in order to create long term relationships with consumers.

Insight
88% of the population have at least one junk drawer.

Solution
What if we told you that your junk drawer can aid you in what we know as the cost-of-living crisis? Introducing Ebay - Get Your Junk Out. A filter on snapchat used to scan the value of your junk drawer,directing gen z to the Ebay junk drawer page. Here is  where they can buy, sell, and be rewarded for selling their junk


Full Video












A Note On The Project... For this submission I worked in a team with my creative partner Hannah Smith. I took on the role of intitial ideation and video editor, whilst she created the graphics. 



            
Alice O’Hara 2023