CALM KITCHEN
Brief
Our challenge was to identitfy a gap in the market in the food and beverage industry, and create a product to fill it. The main focus of this was the branding including logo, colour palette, and packaging design.
Our challenge was to identitfy a gap in the market in the food and beverage industry, and create a product to fill it. The main focus of this was the branding including logo, colour palette, and packaging design.
Insight
If consumed regularly, CBD has been proven to help aid health issues such as anxiety and neurological diseases.
If consumed regularly, CBD has been proven to help aid health issues such as anxiety and neurological diseases.
Solution
After finding this insight, I began to think of how CBD could be regularly consumed hassle free. This inspired me to create a range of condiments and spreads, infused with organic CBD. This is something that has not been created before, and would allow consumers to incorporate CBD into their diet, without changing their regular patterns and routines.
After finding this insight, I began to think of how CBD could be regularly consumed hassle free. This inspired me to create a range of condiments and spreads, infused with organic CBD. This is something that has not been created before, and would allow consumers to incorporate CBD into their diet, without changing their regular patterns and routines.
Alice O’Hara 2023 ![]()
