Brief
Brompton Bikes is a popular brand among commuters, resulting in quite a corporate brand image. I was set the task to rebrand Brompton in order to widen the target consumer and increase brand visibility. 

Insight Through primary research I found out that 73% of commuters cycle to work for ease, rather than the environmental benefits. 

Solution Inspired by my insight, my solution to this was to create a campaign that focused on the environmental benefits of cycling to work. Using a vibrant colour pallete to compliment a suitable tagline, I wanted this campaign to inspire commuters. The aim was to encourage commuters to consider the other options they have to commute to work, and to see how this may benefit the world they are living in.